Ketchup. Crime. Quarterbacks. Thanks to Malcolm Gladwell, these ordinary subjects have helped millions of readers devour complex ideas like behavioral economics and performance prediction. Now, the renowned storyteller and best-selling author of Blink and The Tipping Point is teaching his craft online for the first time. Write stories that captivate by learning how Malcolm researches topics, crafts characters, and distills big ideas into simple, powerful narratives.

01 – Introduction
02 – Structuring Narrative – The Imperfect Puzzle
03 – Holding Readers – Tools for Engagement
04 – Holding Readers – Controlling Information
05 – Research
06 – Selecting the Story
07 – Developing the Story
08 – Developing the Story – Analogous Worlds
09 – Interviewing
10 – Characters – Descriptions
11 – Characters – World Building
12 – Character Case Study – The Pitchman
13 – Structuring Language
14 – Jargon
15 – Tone and Voice
16 – Humor and Melancholy
17 – Case Study – Language and Emotion in – Something Borrowed
18 – Titles
19 – Drafts and Revisions
20 – When Your Story Enters the World
21 – Working as a Writer
22 – How to Read
23 – Who to Read
24 – Conclusion – A Theory of Other Minds

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